The broadcasting industry has always been quick to embrace advances in technology. With many new technologies converging in 2023, it could be that the media industry will undergo rapid changes in months rather than years. So, what are the technologies shaping the future of media? Keep reading to find out.
5G connectivity
5G wireless networks will allow for a much richer viewing experience. This is thanks to its ability to deliver data at a much higher capacity. Viewers will be able to stream shows from media platforms at faster speeds than ever before. And this will be possible for a huge number of users with minimal loss of quality. This well help service demand for viewing – data from Statista suggests that UK viewers watch almost 3 hours on average per day.
Modern smartphones
Gone are the days when consuming video content meant using large televisions and countless extension leads and cable reels. Modern media is consumed through wireless devices that fit comfortably in the palm of your hand. Because of this, one change we can expect to see is a transition to mobile-first content creation. This will be reinforced by user-generated content, which have been popularised by social media platforms such as YouTube, Instagram, and TikTok .
Artificial intelligence
While audiences want human-curated content, broadcasting stations need to service both television and digital channels with limited manpower. Implementing AI is one way they can do this. AI can be used to enhance broadcasting in a variety of ways, for example by generating closed captioning. Offloading repetitive tasks like these to AI will allow broadcasters to add value to their channels, while freeing up staff for more mission critical tasks.
Over-the-top media
The popularity of media services that operate strictly through the internet is here to stay. With creative, original content and powerful recommendation algorithms, it’s no wonder these services are so successful. This innovative way of streaming media is applying pressure on the more traditional broadcasting channels, who typically just put media everywhere. Over the coming months and years, they will need to adapt so as to intuitively give users the content they want.
Augmented reality (AR)
Already, AR is being used to create incredibly immersive experiences for users. It’s currently used to remove the screen separation between media and viewer, facilitating unprecedented levels of engagement as users visually experience graphics in the physical space around them. As these technologies become even more advanced, we could even see them become implemented into mainstream media broadcasting.
Cloud computing
Cloud computing enables television broadcasters to distribute their content over the internet, rather than through traditional broadcast methods. This allows for more flexibility in content distribution and can even reduce the costs associated with traditional broadcast methods. Additionally, cloud-based storage solutions provide a scalable and secure way to store large amounts of data. This makes it easier for broadcasters to manage their content efficiently and cost-effectively.
