When you think about everything your product needs to do, you likely don’t spend as much time on the presentation as you do on other areas. Factors like the packaging might be a serious consideration because you have to weigh up the cheapest way to package it without being too environmentally inconsiderate (if that’s something that you and your audiences value).
However, the packaging alone might not encompass the entire consideration of presentation, and getting into other areas can have you thinking more deeply about the relationship between your brand and your product. While this might simply seem like more work at first for no reason, it’s all about the reputation and the perception of your brand.
Bundles and Deals
If you feel as though you’re unsure about how to better present your product, it might be worth turning your attention to what a bundle can offer you. From the perspective of a customer, being able to buy more of what they want at a potentially discounted price can seem like a massive improvement over the standard deal, and if enough people feel that way, this could become the norm for you – a more-for-less approach that might have people opting for the bundle more regularly.
Vape kits are a good example of how you can do this. You get more disposable vapes than you would by buying them individually, and you can also get different flavors, pods, and entire approaches to how you use them. Looking from your audience’s perspective, this means they get to choose the bundle that suits them best – reducing the need to shop around for additional bits and pieces. Instead, they can secure everything they need (and potentially more) in one sitting.
Therefore, in this instance, the presentation might not even be so visual, with the presentation simply being about the assurance of the good deal the customer is receiving.
The presentation doesn’t stop at the first impression your customer has of your product, it carries on through the entire duration of use. If, in this time, your product fails to work as expected, you risk this association of poor functionality carrying on through to your brand. Isolated incidents are bound to occur, and how much that situation worsens might be down to how your business handles it with the customer – a chance for your customer service to shine. However, suppose these failures of functionality are happening again and again. In that case, the product is likely going to gather a reputation as one that doesn’t work – especially with how quickly people can communicate in similar circles online.
While there might be a short-term temptation to focus on the marketing and the quantity of products sold over the quality they can deliver, it’s in your best interest to look past this and deliver something you can be proud to associate with your brand. After all, with enough successes, your name can instead be one that audiences (both new and old) recognize as one that delivers quality goods – which is potentially an invaluable reputation to have.
Design and Aesthetic
When you think of presentation, what you might think of first may be physical features. The packaging and the design of the product itself. The aesthetic is fundamental here, and it’s a fine line to walk. You want your product to be easily tied to your brand, but you want it to be aesthetically pleasing on its own terms. You want it to be something that isn’t necessarily too loud or obnoxious but iconic in that kind of instantly identifiable way. It’s a difficult process to perfect.
Color scheme and iconography might be the neatest way to tie it into your branding, though a subtle inclusion of your logo through a process such as embedding or embossing could also achieve that end. That being said, if you put so much time into how you want this product to look, it could completely overtake how you want it to function. Functionality is, as previously discussed, incredibly important. Still, if you completely discard design considerations in favor of the former, you might end up with a product that isn’t too easy on the eye. You want it to draw people towards it, and while that might mean you have to make sacrifices here or there, it’s up to you to decide where along the spectrum you want your product to land and how you will use it to present your best self.