business signage

5 Factors to Consider for Your Business Signage

Are you looking to boost sales using signage? After all, studies show that over half of shoppers are driven to a business because of their signs.

But what factors are important when it comes to your business signage?

If you’re trying to create a marketing strategy for your business, here are several factors you need to think about when it comes to your signage.

1. Know the Environment

When it comes to business sign design, keeping the environment in mind is important. The type of sign you choose should be appropriate for the neighborhood. Bright neon lights in a serene residential area could be a distraction and a nuisance to the people living there.

Additionally, the material used should be environmentally friendly and durable. Wooden or metal signs have longer lifespans than plastic ones, making them a more eco-friendly choice.

2. Use Contrasting Colors

Contrasting colors draw the eye in and make the sign more visible to passersby. This helps to ensure that your sign will be noticed quickly and stand out among other signs in your area.

Other factors to consider when selecting the colors for your business signage might include:

  • your brand’s colors
  • the brightness of the colors in relation to the environment
  • the legibility of the colors from a distance
  • the overall look and feel you’re aiming for with the signage

3. Keep It Simple

When it comes to creating business signage, keep it simple. It is important to consider the following factors: font, message, size, placement, and lighting.

The font should be easy to read and also be visibly clear from a distance. The message should be kept short and concise. The size of the signage is important for visibility. Placement is also key – try to place signs near the entrance or in areas of high foot traffic. 

For business signs and graphic design, be sure to use this tip for the best marketing outcome.

4. Use Typography to Your Advantage

When it comes to selecting the typography for your business signage, there are several factors to consider. These include:

  • clarity
  • readability
  • brand image

The font should be legible enough that passersby can read it quickly. Additionally, the typography should be consistent with the look and feel of your brand. Colors, fonts, sizes, and weights should all come together to convey the message and logo of your brand. 

5. Importance of Blank Space

The importance of blank space in business signage should not be overlooked, as it can be an effective way to break up graphical elements and lead viewers to an intended call to action.

Blank space also helps emphasize graphic elements or text, allowing viewers to focus on what is most relevant to them. Additionally, ample blank space can create an effect of minimalism that adds to a sign’s overall aesthetic. 

Check Out This Marketing Strategy for Your Business Signage

Business signage is an important part of brand building and marketing so take into account what factors will best promote your product or services.

Think about your target customer, budget, location, method of installation, and overall design. With the right signage, you can draw in customers and increase your business’s visibility. Now, start creating your own signage and let your brand shine!

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Did you find this article helpful? You can check out our website for more awesome content like this.

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