There are roughly 400 million active websites and 20 million ecommerce sites. You have several options to reach people and drive traffic to your website.
Time and time again, SEO is proven to drive high-quality traffic and leads to your website. You have to be certain that you can get better leads from business SEO than from social media and display ads.
That’s because people are actively looking for your products and services in search engines, where they’re only scrolling news feeds for entertainment purposes.
If you want your business to stick out in the modern marketplace, we have some tips that you need to know. Do you want to know what are business SEO tips?
Keep reading to learn how to get ahead in the rankings.
Know Your Customers
How well do you know your audience? Small business SEO starts with learning as much as you can about your audience and how they use search engines.
You need to learn how your audience finds information online.
Start by writing down how you think your audience searches for your products and services. Think of common questions they have and how they search for the answer online.
Do Competitive Research
You might be giving away clients to your competitors and not even know it. That’s because you’re not trying to rank for keywords that your competition targets.
Fortunately, you can do competitive keyword research right now with a keyword research tool. You’ll learn which keywords your competitors target, so you can target them as well.
Once you understand your audience and your competition’s keywords, you’ll be able to select the right keywords for your site.
You’ll want to find keywords that have the right balance between low competition and high volume.
One of the most important SEO strategies is the most overlooked. You need to produce new content consistently in order to improve your search results.
Think about how you search for information online. Do you want to see information from five years ago or last month?
Search engines learn to trust sites that update their content regularly. They’ll also show fresh content to users because they know that’s what users want.
Check the Technical Side of Your Site
Performance matters in business SEO. Search engines like Google have one mission in mind. That’s to deliver the most helpful information to users.
Your website is part of the search engine’s user experience. Not only do you have to provide great content, but searchers need to access that content fast.
If your site takes forever to load or information is hard to find on your site, that’s a bad user experience. Google uses site performance as a ranking factor.
You need to make sure that your site’s performance is fast. If you’re not sure, check out Google’s Page Speed Insights tool.
Each page of your site needs to tell search engines what your site is about. Be sure to add meta descriptions and title tags to each page.
Match Keywords With Intent
You might think that the best keywords to use are the ones when people are ready to buy or hire your services. Yes, you want to rank for these keywords, but you don’t want to put all of your resources into these keywords.
That’s because they’re highly competitive. You’re also missing out on a tremendous opportunity to target people when they begin the buying process.
It’s rare to have a customer go from a single search to your website to an instant buying decision. It usually takes several steps for a customer to think about a problem and take action to solve it.
For example, a person wants to buy a home for the first time. They’re not likely to hire a real estate agent right away.
They want to learn as much as they can about the process before they decide which agent to hire.
They’ll look up things like “first-time homebuyer programs” or “how to be a first-time homebuyer.” That person is likely to have questions about getting a mortgage, saving for a down payment, and what to look for in a home.
You can step in and be a knowledgeable resource by targeting these keywords. That’s what it means to match keywords with a user’s intent.
Your customers might just want to look for information and learn. You can be the trusted expert so when they are ready to hire someone, your business is top of mind.
Produce Quality Content
Since search engines started to index websites over 20 years ago, webmasters tried to do everything to beat the algorithm.
They’d stuff keywords into HTML code, redirect search links to unrelated websites, and leave comments on other sites to try to get backlinks.
Those tricks would work for a short period of time, but search algorithms would catch up and penalize those who would use these black hat SEO tactics.
What works better than anything else? According to Google, you should be more concerned about producing quality content than anything else.
Google hires thousands of quality raters to test search results and make sure the first pages in search results provide useful insights relevant to the search query.
The quality raters use Google’s guidelines to evaluate websites and pages. If you want to know how to improve your site’s content, take the time to read through the guidelines.
Small Business SEO Strategies to Boost Search Results
What are the best small business SEO strategies to employ today? Know your audience and create amazing content for them consistently.
Be sure to take care of the technical side of your website, as well. You’ll be able to see your site slowly climb up the rankings.
You’ll get more traffic, leads, and customers from search engines. Do you need more tips to run your business? Head over to the home page for more great content.